基于层次分析法，围绕93个地震微信公众平台进行了实证评价研究。经过统计分析及计算，得出各个指标权重值，并依据评价体系计算，得出排名前十的微信公众号。同时，发现地震微信公众平台均存在信息发布数量不足、个性化内容和特色功能有待提升等问题，并就存在的问题和不足，提出发展建议。

Based on the analytic hierarchy process,this paper conducted empirical evaluation research on 93 seismic WeChat public platforms. After statistical analysis and calculation,the weight values of each index were obtained,and the top 10 WeChat official accounts were generated according to the evaluation system. At the same time,it is found that all seismic WeChat public platforms have problems,such as insufficiency in quantity of released information,and their personalized contents and characteristic functions are still to be improved. The paper puts forward development suggestions on the existing problems and deficiencies.

P315